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Lebanese coffee from Daily Fresh

The best thing about this no-supermarket challenge is that as a result of kicking me sharply  out of my shopping and eating habits, I have begun to  think differently and creatively  about the way I do all kinds of other things. The benefit to my state of mind and the projects and problems I’m working on has been immeasurable. It started out being about food, and ended up as something much more.

So here’s another habit that changed thanks to my no-supermarket challenge. I am such a coffee junkie that I sometimes go to bed wishing it was morning just so I can go through the coffee ritual. Bearing in mind that my favourite ground coffee comes from Lidl, I worried for a moment about where I was going to get the next fix.

This is how supermarkets blind you to what’s round the corner. Daily Fresh, my favourite local store, sell coffee.  In fact, they sell the most appealing looking coffee I’ve seen in a long time, Maatouk 1960 Lebanese coffee.  They do two versions, one with cardamom, one without. It reminded me of my student days in Zagreb, when my Lebanese room-mate Ahmed and his friends would brew up coffee and cardamom on a stove on the floor in our room.

First time around, I’m trying the plain version. It’s very fine, rich and aromatic, and without thinking I made it the espresso way which was wrong for the kind of coffee it is. I should have done it the Turkish/Lebanese way by adding it to  boiling water and sugar in what I call a džezva and drinking it short with thick coffee mud in the bottom.  Time for a change in the coffee rituals – something else to look forward to.


One thought on “30 days without supermarkets #20: Wake up and smell the (Lebanese) coffee”
  1. Hello,

    It was by accident that we figured out about this post. We are the manufacturers of Maatouk Lebanese coffee and we value a lot your professional opinion about our product.

    We would like to send you a special promotional package that we intend to launch soon in the Levant markets ( 2 lebanese coffee packs along with a designer cup – the designer cups come in 3 unique designs). Moreover, knowing that we share this same passion for coffee, it would be great to hear your feedback once you try our unique blend under the name Maatouk 1960 Private Blend which comes in an elegant matt black packaging.

    Hope to hear from you soon:)

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Jonathan Still, ballet pianist