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7 carrots, ginger, 1 kohlrabi, 4 oranges, 4 apples, 2 aubergines, 5 onions, 1 cucumber: £5.50

Although the bag of fruit and vegetables I got from Daily Fresh at £5.50 round the corner was cheaper by far than it would have been in Sainsbury’s it’s not the price that’s the point. It’s the fact that you buy what you want.  I worked out a long time ago that the aim of a supermarket is to get you to spend a number on an item, not buy an amount of something. It’s £1, £2, or £5, and somehow they’ll get you to spend it. Apples? Don’t buy what you want, buy a £2 bag. Onions? Buy a bag. Carrots? Have a cheap bag for a £1. Oranges? £2 for a bag. New potatoes? Buy a bag for £1.99. You end up either throwing them away, eating more than you want, or having to use them up because you’ve got more than enough. Although you don’t have to buy bags of most stuff at Sainsbury’s, it only takes one or two to hike the price up beyond what you would pay if you selected the amounts yourself. And there’s the catch, and that’s yet another reason why I’m loving the challenge.


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Jonathan Still, ballet pianist