So you think that’s funny, Mr Clarkson?

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Middle class thuggery in print, an advert for Clarkson’s latest drivel

I guess it’s only cyclists that understand just how idiotic and dangerous most drivers are. The reason I’m not dead yet after years of cycling in London is only because I assume that everyone in a car is applying make-up, looking the other way when they turn into a main road, texting, phoning, getting something off the back seat, drunk or drugged, racing to get their kids to school, or racing to get to work after the school run. That’s just the normal ones.

But then there’s a class of driver who actually hate cyclists. They don’t think they deserve to have space on the road. Rather like the person who  said travelling by bus was a sign of failure, cyclist-haters are usually those who are inexplicably proud of owning an expensive car, as if that changed anything about them as a person. They beep at you, overtake you with no room to spare, and act like bullies. They endanger you for no other reason than they don’t think you should be there in the first place.

Cyclist haters are largely made, cultivated by the media. You can almost tell when some drive-time radio talkshow host is having a go at cyclists, because you seem to meet more unforgiving, reckless and aggressive drivers on your way to work. I wish I had complained about the presenter I heard inciting hatred of cyclists. If cyclists were an ethnic group, he would have been jailed.

On that occasion, I didn’t do anything about it. But this advert for Clarkson’s latest book infuriates me. There is absolutely nothing funny about developing a dislike of any group of people, particularly when this dislike might lead them to be treated even more recklessly than they are now. I am going to complain to Penguin about this advert, and if you’re a cyclist, I urge you to do the same.  It’s only because Clarkson is middle class that he gets away with it – listen to what he says as if he had an Estuary accent, and he’s just another thug.

Update: I’ve just complained to Penguin, Boris Johnson & the Advertising Standards Authority about it. I mentioned to Boris that it’s a bit odd that TfL should be advertising a dislike of cyclists below the ground, while the mayor is trying to develop cycle routes above it.

Update on May 21st 2013: My local MP Sadiq Khan was the only person who took my complaint as seriously as I did back in 2010 and referred it immediately to the Mayor of London. Responses from the others could be summarized as ‘lighten up, it was only a joke’. Now a driver has admitted on Twitter to knocking over a cyclist, adding #bloodycyclists as a hashtag. Not so funny now, eh?