Posts Tagged ‘Tooting’

30 days without supermarkets #9: Muesli & the benefits of forethought

Thursday, July 14th, 2011

5-star Muesli

An unexpected side effect of this no-supermarket challenge is that I’m getting much better at thinking ahead.  Instead of going into a supermarket with an étonne-moi  attitude, you look around to see how you can make the best of what you’ve got.

As an example, this week I finally followed the advice given to me 22 years ago by a  Swiss-Italian guy called Stefano, and left a bowl of muesli to soak in the fridge overnight in a pool of the juice of an orange and some low fat yoghurt thinned out with some milk. The result in the morning was so delicious, especially once I’d thrown on a banana, sunflower seeds & almonds, that I kicked myself for having ignored the advice for so long.  The thing is, when you soak muesli, even in low-fat milk or yoghurt & juice, it becomes sweeter and creamier of its own accord.  It turns from a dry, orthorexic punishment into a luxurious, pudding-like pleasure. This is what you’ll get in a 5-star hotel advertised as ‘Bircher Muesli’.  In fact, this isn’t some luxury version of muesli, it’s what the Swiss call it anyway, named after the man who invented muesli in the first place, the Kellogg of the alps Maximillian Bircher -Benner.

Stefano could never understand why the English ate muesli at all, if they were going to eat it dry, cold and unloved as they do.  My ‘recipe’ for muesli is roughly this:

Muesli

  • Holland & Barratt’s muesli base (no fruit or nuts in it)
  • An orange
  • Skimmed milk
  • Low fat yoghurt
  • Fresh or dried fruit / nuts as you like
  1. With a very sharp paring knife, peel an orange over the bowl that you’re going to put the muesli in, so that the juice lands in the bowl. Then holding the orange over the bowl (to catch the juice again) slice the orange into segments over the bowl. Either put the segments aside, or leave them in the bowl.
  2. Add a handful of muesli base
  3. Add some milk & yoghurt to make up the liquid so that when you stir it, it’s about half muesli half liquid.
  4. Leave in the fridge overnight with a plate over the top.
  5. In the morning, add fruit & nuts if you want.
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30 days without supermarkets #8: How much is a packet of digestives?

Wednesday, July 13th, 2011

Next time you’re in a shop, as you pass the digestive biscuits, make a note of the price.  I have to buy a lot of them as my parents get through several packets a month. What I’ve noticed is that the Digestive biscuit has almost no price at all, it’s one of the most slippery items around.

For example, I’ve several times seen two 500g packets of McVities Digestive biscuits on offer for anything between £1- £1.74 in a large Sainsburys. Go to a Sainsburys Local, and you might find that one 250g packet will set you back 89p. At worst, that’s almost a 400% difference in price within the same company. A single 500g packet, last time I looked, was £1.89 in M&S local. If you can get two for between £1 – £1.50 in Sainsburys (or Iceland too), you’re a mug to buy them in M&S.  In the Co-Op today (I had to go as I was doing shopping-for-parents) I saw one of those large packets for £1.09. That’s more like it. But look closely, and you find that it’s actually a 400g packet. It’s still cheaper, but you could easily think it’s much cheaper than it really is. Curiously, it seems that you’re better off buying two 250g packets than one of 500g.

Local shops, at least the ones near me, don’t do this smoke-and-mirrors stuff with prices, which is just one more reason why I don’t miss supermarkets one bit.

 

 

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30 days without a supermarket #7: Wasting not, wanting not

Tuesday, July 12th, 2011

If the entries seem to have dried up a little, it’s because there’s nothing much to report: I haven’t run out of food, and nothing terrible has happened. Last night I finished up some leftover shallots & tomatoes and  the £2 bacon offcuts I bought last week in a pasta sauce, with plenty left over for lunch today. Because I’m not filling the fridge with more and more stuff from the supermarket that I’m not sure if I want or not, I’m just using the stuff I already have more creatively and thoughtfully.

Looking at other blogs by people who’ve done the same challenge, one of the most frequent observations is that even if some items are more expensive in local shops, overall you save money because you only buy what you went out for. You don’t walk around the supermarket in a  daze, picking things off the shelves because they’re ‘on offer’ or look appetizing, only to throw them away, leave them unused in the store cupboard, or eat them in preference to what you already have.

I have also saved an enormous amount of time. Supermarkets are attractive places. They’re enormous, bewildering, beguiling. I can’t calculate the amount of time I have saved by not standing in front of 10 brands of the same thing trying to work out which one is cheaper, or looking at a hundred different cuts and types of meat, wondering which one I want (even though I didn’t go in for meat in the first place).

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30 days without a supermarket #6: Goodbye ‘the faceless mute’ at Tesco

Monday, July 11th, 2011

Mary Portas speaks about how supermarkets are killing communities. The sad thing is that I’ve come across some great staff at supermarkets, but they’re not rewarded  for their interpersonal skills. There’s a script to be followed that forbids the staff to take into account the actual personality and mood of the  other person in the equation, the customer. Ask the customer how they are today, even if they look like they just want to be left alone.

There are a couple of people that I’ll miss seeing behind the checkouts, but they tend to be the mavericks who are probably unlikely to stay. Like the intelligent and knowledgeable teenager in Dixons that advised me against buying the television I was interested in a few years ago.’Why?’ I asked ‘Because it’s a f***ing piece of shit. Look at it! The remote doesn’t even work properly’. I’m sure he’s gone far, and I’d buy something from him wherever he works.

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30 days without supermarkets #5: Goodbye tabloids & loyalty cards

Sunday, July 10th, 2011

I started this challenge partly out of a sense of utter disgust with the whole News of the World scandal.  Whatever journalists did to get their stories, they did to satisfy a prurient and rabid public. Admittedly, some of the stories were in the public interest, but other than that, tabloids create a toxic froth of meaningless news that feeds on itself. Likewise, expansionist supermarkets and the death of the high street annoys me, but we are all part of it: lazy, incontinent shoppers who demand to be able to buy anything from anywhere, any time of the day or night. Cut me an apple. Peel me a grape. Dry me a tomato, grate me some cheese.

One of the unexpected joys of supermarket-free life is freedom from loyalty cards. I hadn’t realised how the daily questioning at tills ‘Clubcard?’ ‘Bootscard?’ ‘Nectar card?’  and so on wears me down. And for what? The savings are miniscule, and hardly worth the imprisonment within the system. They cajole you into loyalty to one big supermarket, rather than a sense of loyalty that might be better placed with your local shops.

The other nice surprise is that when you shop locally, it’s easy to spend several days without reading a tabloid headline, because it’s supermarkets, not grocers, who sell them.

The joys of Dawat 

I was too tired to cook tonight. My normal thing would be to grab something microwaveable from Tesco, but in any case, I had a craving for takeaway chicken.  I went to friendly Dawat round the corner where you can watch all the cooking going on right in front of you. Two vegetable samosas, delicious chicken leg, naan bread – £3.70.

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Life without supermarkets #4 again: At last, satsumas you don’t throw away

Saturday, July 9th, 2011

Satsumas from Sunfresh in Tooting

I don’t really like satsumas, but I have to buy them for my parents who like them because they’re easy to peel and eat, and if you’re lucky, have no pips in. What I hate about buying them is that it’s so hard to get out of a supermarket without two bags of them. I never want more than about half of one bag, let alone two. I have probably thrown away more old, dry or rotten satsumas than anything else in the house.

The ones I got at Sunfresh in Tooting were large, juicy, sweet, easy to peel, and 59p per pound. Price at Sainsbury’s? 5 satsumas in a bag, £2.00 (40p each), 5 loose, £1.37. Price per kilo, £2.50, or per pound, £1.13 – which is nearly double the price of Sunfresh.

The other big surprise today was that the things I’d assumed were much cheaper in Sainsbury’s – regular brand stuff like Kleenex, Andrex, and packs of kitchen roll etc., were more or less the same price (£1.99 instead of £1.98 for loo-rolls for example) not allowing for any temporary special offers.  I now understand that all the hours I’ve spent examining the special offers in Sainsburys on these things is wasted. I could walk to the end of my road and do just as well, but until I started this 30-days-without-a-supermarket challenge, I hadn’t bothered to check.

 

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Life without supermarkets #3 & #4: Goodbye Green & Black’s

Saturday, July 9th, 2011

Nigella's lemon cake

It’s only day 3 of my no-supermarket-for-30-days challenge, and I’ve already realised that supermarkets have made me lazy and dependent in an almost childish way, and created a mental food-universe that consists of whatever brands and products they happen to be pushing.

Here’s an example. I have two favourite cakes, both of them by Nigella Lawson, and both involving a lot of ground almonds. One is her lemon and almond cake, and the other is her  chocolate lime cake.  Yesterday, I had more or less decided to make the chocolate one for a birthday today.

To make it work, you really need good quality chocolate, and normally I’d use Green & Black’s. What I’ve discovered today is that Green & Blacks chocolate, nice though it is, is a supermarket phenomenon. It’s in your face constantly at Sainsbury’s and Tesco, but none of my local shops stock it.

So I made the lemon cake instead, as Daily Fresh has plenty of lemons and almonds. At £1.99 for 200g the ground almonds are 1p cheaper than Sainsbury’s. The unsalted butter (Emborg – Danish, nice shiny silver packet) at £1.29 was cheaper than some of Sainsbury’s unsalted butter brands.  And of course, I didn’t have to walk all the way to Sainsbury’s to get it, and I was served quickly by a human with a genuine friendly smile.

Only 3 days without a supermarket, and I already find myself thinking more independently and creatively about food.  Far from being a nuisance, this challenge feels like a liberation.

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